ROLES
The CRM Supervisor will be responsible for overseeing the development and execution of the CRM strategy to foster customer loyalty, enhance customer experience, and increase retention in line with the luxury positioning of DAFC and all the brands within DAFC portfolio. This role involves leveraging customer data to create personalized communication, implementing trade promotion programs and customer engagement campaigns, and managing the loyalty program to drive high-value customer retention.
RESPONSIBILITIES
Data Management:
• Data Collection and Preparation: Gather, clean, and transform data from various sources to make it suitable for analysis.
• Utilize data-driven insights to segment the customer base for targeted marketing campaigns, enhancing client engagement and sales.
• Conduct thorough data analysis to identify trends, opportunities, and areas for improvement.
Client Engagement:
• Devise and implement tailored strategies for VIP clients and various membership levels to enhance their engagement and loyalty.
• Maintain and nurture existing client relationships while actively reactivating sleeping clients.
Client Experience Management:
• Collaborate closely with brand, retail, and marketing teams to optimize every touchpoint with clients, both online and in-store.
• Lead and implement initiatives that ensure consistency and excellence in the client experience across all channels.
• Assist in the development and execution of innovative programs and events designed to enhance the client experience.
Trade Promotions & Events:
• Support in planning and executing various trade promotions, such as end-of-season sales, Black Friday, Tet, etc., to boost sales and engage clients.
• Assist in organizing and managing trade events, including private sales and exclusive events, ensuring a memorable experience for the clients.
Others: follow other requests and assignments from Line Manager based on business needs
