Job Summary:
We are looking for a creative and detail-oriented Event Marketing Executive to plan and execute on-ground brand activations and small-scale events at KATINAT. This role focuses on enhancing brand presence and customer engagement through acoustic music nights, sampling programs, interactive check-in booths, and activation events.
Key Responsibilities:
· Plan, organize, and manage small-scale branded events in KATINAT (e.g., acoustic shows, coffee sampling, product trial, customer engagement booths).
· Collaborate with partners, vendors, performers, and production teams to ensure seamless event execution.
· Develop event concepts aligned with brand identity and campaign objectives.
· Coordinate logistics including venue setup, branding materials, staffing, and equipment.
· Work with the design team or external agencies to develop event collaterals (posters, invites, backdrops, props, etc.).
· Monitor event performance on-site and provide support to ensure smooth operations.
· Drive customer participation through pre-event hype (online/offline) and on-site engagement mechanics (games, photo booths, giveaways).
· Capture customer data and feedback during events to support future marketing strategies.
· Assist with post-event reporting, evaluation, and recommendations for improvement
