Influencer Marketing Coordinator (KOL/KOC) – Beauty Brand

Industry: Beauty/Cosmetics (Make-up) 

Position Overview 

The Marketing Coordinator is responsible for coordinating KOL/KOC content campaigns, ensuring brand consistency, and optimizing short-form video performance across social media platforms such as TikTok, Instagram, FB, ect 

Key Responsibilities 

1- Content & Campaign Coordination, Script Development 

• Write and refine scripts aligned with brand messaging, brand tone, and product demonstration requirements. 
• Develop content ideas and short-form video concepts tailored to Gen Z audiences. 
• Guide KOL/KOC content direction to ensure: On-brief; On-brand; On-trend 
• Ensure content accurately communicates: Proper product usage; Key USPs (coverage, finish, texture, shade range, etc.); Campaign messaging 

2- KOL & Influencer Management

• Coordinate closely with KOLs/KOCs to align on style, vibe and campaign direction. 

3- Review and quality-check demo videos

• before publishing, focusing on: Clear and high-quality visuals; Accurate lipstick/foundation shade representation; Proper makeup techniques; Cohesive and engaging storytelling
• Clearly interpret brand requirements and brief KOLs for necessary revisions. 
• Build and maintain long-term relationships with KOLs. 
• Manage ongoing communication, follow-ups, and performance evaluation of KOLs. 
• Assess individual KOL effectiveness and propose continued collaboration or adjustments. 

4- Content Performance Tracking & Optimization 

• Ensure consistent content output volume, with a target of approximately 200–250++ videos per month across KOL/KOC collaborations.
• Monitor and analyze content performance metrics, including: Views; Engagement rate; Hook retention; Conversion (if tracking links are available) 
• Evaluate video structure (hook – demo – CTA). 
• Use performance data to optimize: Content direction; Script structure; Creator selection 
• Propose improvements to enhance campaign effectiveness. 
• Translate demo content (E→V or V→E) (if needed) for Global Leader Check. 
• Adapt content to align with Vietnamese consumer insights. 
• Ensure localized content maintains the integrity of the origin
• Analyze market trends and competitor activities to build and optimize content plans; provide weekly and monthly performance reports with actionable insights.

5- Market & Trend Research: 

• Proactively search for and evaluate trending videos on Social Media, especially TikTok. 
• Consolidate and report content trends to the Leader. 
• Stay updated on: Makeup trends; Tik Tok trending formats; Gen Z content styles; Influencer marketing trends 
• Propose innovative content strategies aligned with market dynamics.