VISION 2025
To become a leading Corporation in the national beverage industry, ranked in regional and international market
MISSION
Develop Vietnam beverage industry to World standards.
Appreciate Vietnamese cuisine culture.
Advance the life quality through the provision of high quality, safe and healthy beverage products.
Bring the essential benefits to shareholders, customers, partners, employees and society.
CORE VALUES
1. Traditional brand: The superiority of a traditional brand is built and confirmed over time. Customers have many choices and be well taken care of the services. SABECO has become a “top of mind” in the hearts of customers.
2. Social Responsibility: The development of social responsibility is the tradition of SABECO. We provide the society safe and useful products, and we always wish to share and take responsibility for social work and environmental protection with practical action.
3. Cooperation for Mutual Benefits: We build "mutually beneficial" partnerships as the basis for sustainable development. We develop appropriate policies for long cooperation to partner.
4. Sticking: Sticking to a friendly, sharing environment. Where people are empowered to learn, create and contribute to the joy of success.
5. Continuous improvement: We are not satisfied with present and are always dreaming of rising, learning, creating, and innovating to meet constantly changing needs. Continuous learning, creativity and innovation is our style.
