RESPONSIBILITIES:
1. PR & Crisis Management
· Develop and enforce crisis-communication protocols; lead immediate response actions for any incident affecting corporate reputation.
· Serve as the primary liaison for crisis escalation and decision-making with senior leadership.
· Monitor media, social sentiment, and emerging issues to proactively address reputational risks.
· Train leadership and key teams on crisis communication and media interaction.
· Conduct after-action reviews and maintain continuous improvement of crisis readiness.
2. Corporate & Brand Communications Strategy
· Lead comprehensive internal and external communication strategies to strengthen brand reputation and stakeholder confidence.
· Oversee corporate messaging frameworks, brand storytelling, and PR content direction.
· Prepare high-quality speeches, press releases, talking points, Q&A, and crisis responses for executives.
· Cultivate strong relationships with media, government agencies, industry associations, and key community partners.
· Provide strategic communication counsel to business units and senior management.
3. Social Media & Digital Engagement
· Oversee multi-platform digital strategy (Facebook, LinkedIn, TikTok, YouTube, etc.) to drive visibility and engagement.
· Manage content planning and ensure consistency of brand voice and messaging across all touchpoints.
· Conduct social listening, track sentiment data, and execute rapid-response tactics when required.
· Analyze platform performance through data-driven KPIs such as reach, engagement, conversion, and sentiment; optimize campaigns accordingly.
4. Event & Reputation Experience Management
· Lead planning and execution of corporate events, press conferences, community programs, customer and investor events, and internal branding initiatives.
· Create annual event roadmaps aligned with marketing and business objectives.
· Manage vendor sourcing, budgets, contracts, and on-site execution to ensure premium brand representation.
· Conduct event performance evaluation and implement improvements.
5. Brand Identity & Physical Touchpoints Governance
· Oversee brand compliance across all physical brand touchpoints including uniforms, signage, name badges, and employee appearance standards.
· Review, improve, and enforce brand guidelines related to corporate identity and visibility assets.
· Lead periodic audits to ensure consistent brand experience across all properties.
