Content Lead

Địa điểm

Hồ Chí Minh

Ngày cập nhật
12/06/2026
Ngành nghề
Truyền hình / Báo chí / Biên tập, Quảng cáo / Đối ngoại / Truyền Thông, Giáo dục / Đào tạo
Hình thức
Nhân viên chính thức
Cấp bậc
Trưởng nhóm / Giám sát

Lương
Thỏa thuận
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
12/07/2026

Phúc lợi

Chế độ bảo hiểm
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Laptop
Nghỉ phép năm

Mô tả Công việc

1. Content Strategy (Multi-Platform)

• Build an integrated content strategy and editorial calendar across owned, earned, and paid channels (Website/Blog, SEO, Email/CRM, LinkedIn, Facebook, TikTok, YouTube, Community platforms, PR).

• Define content pillars, messaging frameworks, and audience personas; ensure consistency with brand narrative and business goals.

• Plan content formats by channel (longform, shortform, video scripts, live formats, carousels, guides, whitepapers, UGC/community content).

• Partner with Performance Marketing to align content with funnels (awareness, consideration, conversion, retention) and repurpose hero content into multi asset campaigns.

2. Community Building & Engagement

• Develop a community growth strategy for organic channels (e.g., social groups, Facebook Groups, forums, loyalty hubs).

• Establish moderation guidelines and escalation playbooks; monitor sentiment and engagement health metrics.

• Identify and activate advocates/KOLs/creators; manage ambassador programs.

3. Team Leadership & Operations

• Lead, mentor, and develop a highp erforming content team (writers, editors)

• Define workflows, SLAs, content QA standards, and version control.

• Manage resourcing, prioritization, and sprint planning with clear briefs and deadlines.

4. Creative Briefing & Designer Collaboration

• Translate strategy into actionable creative briefs (objective, audience, single minded message, mandatories, tone, references, spec).

• Manage designers’ output (static, motion, video thumbnails, infographics, layouts) to deliver concept and performance goals.

• Run structured feedback cycles; approve final assets with brand and accessibility standards met.

5. Copywriting Excellence

• Oversee content quality: voice, grammar, storytelling, formatting, and accessibility.

• Own the style guide and taxonomy; ensure brand and legal compliance.

• Implement SEO best practices (keyword strategy, interlinking, metadata, schema basics) and collaborate with SEO/Performance for continuous optimization.

• Creating script and delivers effective sales presentations on social media, media (MC script, sales presentation script, testimonial script, interview script) 

• Writing clear and attractive copy with a distinct voice for content

6. Measurement & Optimization

• Define channel level KPIs and OKRs; build dashboards with Marketing Analytics.

• Run A/B tests on headlines, formats, hooks, CTAs, and publishing times; use insights to iterate.

7. Cross Functional Collaboration

• Partner with Business Units, Brand Manager, Performance for narratives, launches, and campaigns.

• Ensure content supports lead generation and lifecycle programs (nurture streams, onboarding, retention).

Yêu Cầu Công Việc

Required Competencies
·       Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
·       Proven experience building multi‑platform content strategies tied to growth outcomes.
·       Strong editorial judgment, storytelling, and ability to turn insights into narratives.
·       Community building and social engagement expertise (program design, moderation, activation).
·       Proficient at writing/rewriting briefs and giving actionable creative feedback.
·       Data‑driven mindset; comfort with dashboards, experimentation, and iterative improvement.
·       Team leadership: coaching, prioritization, conflict resolution, and stakeholder management.
·       Expertise using SEO best practices to write creative copy that includes effective keyword placement
·       Excellent verbal communication skills with a good command of the English language
·       Extremely computer literate, especially with how to write, interpret, …
·       Advanced written communication skills and an ability to read copy in English
·       Experience with social media engagement strategies and best practices
·       Strong skills in creating original content that targets a specific audience and meets company objectives
·       Basic technical knowledge of MS Office and WordPress
Qualification and Experience Required
·       Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
·       Minimum of 4 years of experience in content creation, copywriting, or digital marketing, with a proven track record of delivering high-quality content.
·       At least 2 years in a managerial or supervisory role, demonstrating the ability to lead teams, manage creative workflows, and mentor junior staff.
·       A strong portfolio showcasing successful content campaigns or strategic projects is highly preferred

Thông tin khác

Bằng cấp: Đại học

Wall Street English

Địa điểm 21 Lê Qúy Đôn, Q. 3

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Trách nhiệm hữu hạn
Website: https://wallstreetenglish.edu.vn/danh-sach-tuyen-dung/

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Giới thiệu về công ty

Wall Street English Vietnam

21 Le Quy Don Street, Ward 6, District 3, Ho Chi Minh City

* Company Introduction:

Wall Street English is an English Language School business with strong growth targets for new centres in existing territories, acquiring master franchises and in starting up in new countries. Here at Wall Street English we, a world class company and a member of the Pearson global family believe in the power of personal learning as a source of good, as a source of growth and as a source of empowerment. We do offering unique learning method that helps people all over the world succeed in acquiring English language, opening a whole world of opportunities both personally and professionally.

First established in Italy in 1972 under the name of Wall Street Institute, we have been rebranded into Wall Street English in 2013 as we know nowadays. What started from an idea of developing a new way to teach people English has grown into a place with over 400 learning centers in 27 countries with an enrollment of 3,000,000 students.

We have corporate offices in Baltimore, Hong Kong and Barcelona. We operate primarily through franchising but also own and operate our own centres in Germany, Italy, Brazil, Indonesia and in China. We are the marketing leaders in English Language Teaching and are experience rapid growth.

Currently we have 06 centers in Ho Chi Minh City and will continue to expand to end of year. Our centers are designed, built and equipped to the premium standards, thus providing teachers, employees and students with an excellent study and work environment. We place a strong emphasis on academic quality and this is reflected in our approach to teacher recruitment, development, support and management.

* Why work with us?

- We offer a unique learning method that helps people succeed in learning the English language, which opens a whole world of both personal and professional opportunities.

- Wall Street English is a fun, dynamic, experienced, hard-working and friendly working environment that exceed Client expectations every day. Our commitment to quality services and support continues to propel our growth and success.

- We are a premier provider of motivated and highly trained consultants and professional personnel who have the unique skills and expertise necessary to help our Clients meet their individual and business goals in a cost effective manner.

- As a company, we’ve developed and enforce a Code of Ethics. This code is designed to clarify and solidify the expectations and standards the company sets for its employees. It is our goal to hire only the best qualified people for employment opportunities available whether locally, nationally or globally.

* We provide:
• Paid professional training and development
• Opportunities for promotion and career development
• A professional international working environment
• Committed colleagues.

* Benefit:
• Competitive salary
• Medical insurance
• Generous bonus scheme
• Paid annual leave
• Paid training
• Opportunities for advancement
• Free unlimited access to the Wall Street English Courses
• Professional, fun and exciting work environment
• Ample opportunities to speak and practice English

We are always looking for talented people who have passions for helping people through English education