Financial Service Marketing Expert

Địa điểm

Ngày cập nhật
05/05/2026
Ngành nghề
Tiếp thị / Marketing, Ngân hàng, Tài chính / Đầu tư
Hình thức
Nhân viên chính thức
Cấp bậc
Nhân viên

Lương
Thỏa thuận
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
30/05/2026

Phúc lợi

Chế độ bảo hiểm
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Laptop
Phụ cấp
Đồng phục
Công tác phí
Nghỉ phép năm
CLB thể thao

Mô tả Công việc

The Financial Service Marketing Expert is responsible for the growth and commercial success of Co-branded Cards. Unlike traditional marketing, this role requires a deep "Product-First" mentality—understanding the technical infrastructure (APIs, BRDs) and product mechanics to design high-converting marketing campaigns, optimize the digital acquisition funnel, and maximize the lifetime value of cardholders.

Growth Marketing & Go-To-Market (GTM)

Translate complex product features and technical value propositions into compelling marketing messages that resonate with SkyJoy members.
Lead GTM strategies for new card launches, ensuring seamless coordination between banking partners (e.g., HDBank, VPBank) and the Vietjet ecosystem.
Define and execute "Product-Led Growth" initiatives, using data and experimentation to improve the conversion rate of the digital application journey.

Customer Lifecycle & Value Management

Deeply analyze the customer journey to identify friction points in the card application or activation process.
Design automated lifecycle marketing campaigns (Email, App Push, SMS) based on API-driven triggers to encourage card usage and spend.
Monitor daily business performance, acting as a Marketing "Business Owner" to ensure the profitability and visibility of card products.

Technical & Partner Collaboration

Collaborate with the Tech team to ensure marketing tools and tracking (attribution, event logging) are correctly implemented via APIs.
Work with external partners (UnionPay, Visa/Mastercard) on joint marketing funds (JMF) and co-marketing executions.
Bridge the gap between technical constraints and creative solutions to deliver a "wow" experience for the customer.

Yêu Cầu Công Việc

Professional Experience

6+ years of experience in Card Product Management or Product Marketing, ideally in Retail Banking or Fintech.
Must-have: Hands-on experience with Card products and a solid understanding of the "under-the-hood" mechanics (Policy, Process, Risk, and Technical BRDs).
Sector Experience: Background in Banking, Fintech, or Digital Financial Services. Experience with challenger banks, payment schemes, or FX is a major plus.

Skills & Competencies

Technical Literacy: Ability to discuss API connections and digital banking services with engineers while extracting the "key information" for marketing.
Analytical Mindset: A strong interest in data; ability to run A/B tests, analyze funnels, and balance quantitative data with qualitative user feedback.
Agile & Execution-focused: Comfortable working in a fast-paced environment, managing multiple projects, and aligning stakeholders quickly.
Design Thinking: Ability to visualize the customer life cycle and build marketing strategies that enhance the overall product experience.

Personal Attributes

Ownership: A self-starter who takes full responsibility for the "Growth" KPIs of the card portfolio.
Creativity: Ability to find innovative ways to acquire users within the aviation and loyalty ecosystem.
Balance: A master at balancing tech requirements, customer demands, and the bottom-line profit.

BENEFITS:

Competitive salary package (Base salary and performance bonuses).
Probation period salary is 100% of the official salary.
Comprehensive health and accident insurance.
15 days of annual leave.
Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
A creative and modern working environment.

Thông tin khác

Bằng cấp: Đại học

CÔNG TY TNHH GALAXY DIGITAL HOLDINGS

Địa điểm Galaxy Innovation Hub - D1 Road, Hi-Tech Park, District 9, HCMC.

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Trách nhiệm hữu hạn
Website: https://galaxyholdings.co/

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Giới thiệu về công ty

Quy mô: 100-499 nhân viên
Lĩnh vực: Phần Mềm CNTT/Dịch vụ Phần mềm
Địa chỉ: Galaxy Innovation Hub, Road D1, Hi-Tech Park, District 9, HCMC.

Galaxy Holdings, a tech sector leader, is dedicated to shaping the future of the Digital Age. We offer a comprehensive benefits package, healthcare, Galaxy Elite perks, and vibrant cultural activities. As part of Sovico Group, we provide cutting-edge technology products and services to enhance lives and drive digital innovation. We deliver reliable solutions for corporate partners and personalized digital experiences for consumers. Committed to societal growth, we connect nations through technology, support our staff with integrity, and strive to build a prosperous Vietnam in the digital era. Our core values include being Human-Centric, Data-Driven, Transparent, Agile, and Ownership.

Our subsidiary company:

Galaxy One - https://galaxy.one/

Galaxy Joy - https://skyjoy.vietjetair.com/galaxyjoy/

Galaxy Telecom - https://skyfi.vn/buy-esim/nations/

Galaxy Connect - https://galaxyholdings.co/vi/subsidiaries/galaxy-connect/

Galaxy Pay - https://galaxyholdings.co/vi/subsidiaries/galaxy-pay/

Galaxyt Technology Services - https://www.galaxytechnology.vn/

FinOS - https://www.linkedin.com/company/finosvietnam/?originalSubdomain=vn

* Working place: Galaxy Innovation Hub, Road D1, Hi-Tech Park, District 9, HCMC.

* Working time: 44 hours/week from Monday to Friday