Job Summary:
The Trade Marketing Supervisor is responsible for developing, implementing, and overseeing of Saint-Gobain's brand. This role requires ensuring that promotional initiatives align with market demands, enhance brand visibility, and drive sales through the trade channels.
Key Responsibilities:
1. Strategy Development:
• Develop and execute comprehensive trade marketing strategies that align with overall business goals and sales targets.
• Identify market trends, customer needs, and competitive insights to refine promotional tactics.
2. Campaign Management:
• Plan, coordinate, and manage trade marketing campaigns including BTL activities like in-store promotions, dealer activations, product demonstrations, indoor & outdoor branding,… and trade shows.
• Collaborate with creative and sales teams to design and produce promotional materials, product displays, and market penetration activities.
• Plan, execute & coordinate with all the related partners to launch NPD projects & manage outcome follow to business targets.
3. Budget & Performance Monitoring:
• Manage trade marketing budgets and track expenses to ensure cost-effective execution of campaigns.
• Analyze campaign performance and ROI, preparing regular reports with insights and recommendations for improvement.
4. Cross-Functional Collaboration:
• Work closely with the sales team to integrate trade marketing efforts into overall sales strategies.
• Coordinate with product management and logistics to ensure product availability and timely delivery for promotional activities.
5. Market Intelligence:
• Monitor industry trends, competitor activities, and customer feedback to continuously improve trade marketing strategies.
• Provide input for future product development and marketing initiatives based on market analysis.
