1. Planning :
Manage and control brand management plan preparation: analyze the trends/forecasts, competition, defining key initiatives, and propose to Merchandise Manager and GM.
In order to ensure achievement of strong profitable growth
2. Financial Management
Manage and control preparation of brand management budget expenditures, review, fine tune and propose to Merchandise Manager and GM, control implementation and report variances in order to ensure cost effectiveness
3. Buying
Propose items to buy (style, type, design, quantity, etc) based on review and budget expenditures. In order to A strong profitable and maximize inventory level
4. Product Pricing
Manage and decide first product pricing. Coordinate with CoE Department after there is a changing (e.g mark down) for price. In order to increase sales & profit hence support organization's goals
5. Product Allocation
Manage product allocation to stores, and monitoring Allocation Team regarding with item replenishment in order to ensure products availability in stores
6. Inventory Level
Manage and monitor stock availability and stock level in stores in order to ensure products availability in stores
7. Marketing
Coordinate with Marketing Team and also partnership with third parties and negotiate for the best deal; control planning & implementation of marketing events for the year; Review monthly performance analysis & find ways to make marketing events successful in order to ensure timely, market oriented, marketing activities & achieve maximum impact to sales
