Corporate PR Assistant Manager

Địa điểm

Hồ Chí Minh

Ngày cập nhật
18/06/2026
Ngành nghề
Tiếp thị / Marketing, Truyền hình / Báo chí / Biên tập, Quảng cáo / Đối ngoại / Truyền Thông
Hình thức
Nhân viên chính thức
Cấp bậc
Quản lý

Lương
Thỏa thuận
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
31/07/2026

Phúc lợi

Chế độ bảo hiểm
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Laptop
Phụ cấp
Công tác phí
Phụ cấp thâm niên
Nghỉ phép năm

Mô tả Công việc

ROLES:

As a Corporate PR Assistant Manager, you will lead PR, Media and KOL strategies across DAFC’s brand portfolio, cultivating and leveraging strategic relationships with media partners and influencer networks to maximize brand exposure, corporate reputation and customer engagement.

The role supports both Brand Marketing Teams and DAFC Corporate projects, contributing to strategic planning, campaign execution, corporate PR initiatives and high-value celebrity collaborations aligned with luxury brand positioning.

RESPONSIBILITIES:

1. Strategy & Planning

Contribute to PR and KOL strategy development aligned with brand objectives and campaign goals, supported by market and trend research.
Define media priority, placement and exposure strategy across DAFC’s brand portfolio, while building and managing long-term media partnerships.
Support overall communication plans to ensure brand consistency and effective message delivery across all PR and KOL activities.

2. Media Relations

Lead and manage relationships with key media outlets, fashion editors and journalists to support brand and corporate communications.
Oversee and negotiate media placements, bookings, interviews, sponsorships and press inquiries across DAFC’s brand portfolio.
Ensure the development and delivery of press materials, monitor media coverage, and review reporting on visibility and communication effectiveness.

3. KOL Strategy

Define long-term KOL strategy for first-line brands and awareness-driven KOL approach for second-line brands, with focus on product review and TikTok.
Lead influencer selection, relationship management and negotiations, ensuring alignment with luxury positioning and campaign objectives.
Oversee KOL execution, performance tracking and optimization via Supervisors, ensuring brand safety and ROI.

Others: Perform other related tasks or assignments as required by the Line Manager in line with business needs.

Yêu Cầu Công Việc

Qualification:

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related fields

Experience:

At least 3+ years of experience in media relations, influencer marketing or public relations.
Experience in an Manager/Assistant Manager/Senior Sup role is highly preferred.

Have an extensive network with media partners, KOLs, preferably in luxury, fashion or premium retail.

Skill/ competence:

Strong negotiation skills and experience securing high-value deals.
Deep understanding of fashion trends, luxury market dynamics, and brand positioning.
Excellent communication skills with the ability to manage multiple brands and stakeholders.
Willingness to learn, work hard and work under pressure

Thông tin khác

Bằng cấp: Cao đẳng

Công Ty Cổ Phần Thời Trang & Mỹ Phẩm Duy Anh (DAFC)

Địa điểm 3rd Floor, Centec Tower, 72-74 Nguyen Thi Minh Khai, District 3

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Cổ phần
Website: https://www.dafc.com.vn/

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Giới thiệu về công ty

We are the exclusive distributor and retailer of the famous luxury fashion & cosmetics brands in Vietnam such as ARMANI, BALLY, BURBERRY, CARTIER, FERRAGAMO, MCM, PAUL & SHARK, ROLEX, VERSACE,.... at the biggest shopping centers in HCM City (Diamond Plaza, Rex Arcade, Sai Gon Center, Landmark 81), and in Hanoi (Trang Tien Plaza, Lotte Plaza). Due to our expansion of more luxury brands, we are now seeking the candidates for the following positions:

Ho Chi Minh: 3rd Floor, Centec Tower, 72 - 74 Nguyen Thi Minh Khai, Ward 6, District 1, HCMC, Vietnam
Ha Noi: 3rd Floor, Trang Tien Plaza, 24 Hai Ba Trung, Trang Tien Ward, Hoan Kiem District, Hanoi, Vietnam