INFLUENCER MARKETING COORDINATOR (KOL/KOC) – BEAUTY BRAND

• Industry: Beauty/Cosmetics (Make-up) 

Position Overview 

The Marketing Coordinator is responsible for coordinating KOL/KOC content campaigns, ensuring brand consistency, and optimizing short-form video performance across social media platforms such as TikTok, Instagram, FB, ect 

Key Responsibilities 

• Content & Campaign Coordination, Script Development 
• Write and refine scripts aligned with brand messaging, brand tone, and product demonstration requirements. 
• Develop content ideas and short-form video concepts tailored to Gen Z audiences. 
• Guide KOL/KOC content direction to ensure: 

- On-brief

- On-brand 

- On-trend 

• Ensure content accurately communicates: 

- Proper product usage 

- Key USPs (coverage, finish, texture, shade range, etc.) 

- Campaign messaging 

• KOL & Influencer Management 
• Coordinate closely with KOLs/KOCs to align on style, vibe and campaign direction. 
• Review and quality-check demo videos before publishing, focusing on: 

- Clear and high-quality visuals 

- Accurate lipstick/foundation shade representation 

- Proper makeup techniques 

- Cohesive and engaging storytelling 

• Clearly interpret brand requirements and brief KOLs for necessary revisions. 
• Build and maintain long-term relationships with KOLs. 
• Manage ongoing communication, follow-ups, and performance evaluation of KOLs. 
• Assess individual KOL effectiveness and propose continued collaboration or adjustments. 
• Content Performance Tracking & Optimization 
• Monitor and analyze content performance metrics, including: 

- Views 

- Engagement rate 

- Hook retention 

- Conversion (if tracking links are available) 

• Evaluate video structure (hook – demo – CTA). 
• Use performance data to optimize: 

- Content direction 

- Script structure 

- Creator selection 

• Propose improvements to enhance campaign effectiveness. 
• Translate demo content (E→V or V→E) (if needed) for Global Leader Check. 
• Adapt content to align with Vietnamese consumer insights. 
• Ensure localized content maintains the integrity of the original brand spirit. 
• Market & Trend Research: 
• Proactively search for and evaluate trending videos on Social Media, especially TikTok. 
• Consolidate and report content trends to the Leader. 
• Stay updated on: 

- Makeup trends 

- Tik Tok trending formats 

- Gen Z content styles 

- Influencer marketing trends 

• Propose innovative content strategies aligned with market dynamics.