Senior Business Development – Livestream KOL/KOC (TikTok Shop / Shopee)

1. KOL/KOC Livestream Strategy & Expansion

• Develop and execute KOL/KOC livestream collaboration strategy aligned with quarterly sales targets.
• Proactively source, evaluate, and onboard potential livestream KOLs/KOCs (focus on makeup & beauty category).
• Build and maintain long-term partnerships with high-performing livestream creators.
• Expand and leverage personal and industry networks within the beauty infl uencer ecosystem.

2. Commercial Negotiation & Performance Ownership

• Lead negotiation of rates, commission structures, livestream packages, and collaboration terms.
• Design livestream deal structures, including pricing strategy, commission schemes, voucher mechanics, and bundle offers to maximize conversion while maintaining sustainable ROI.
• Optimize cost per booking to ensure positive ROI and sustainable margin.
• Monitor GMV, conversion rate, and cost effi ciency of each livestream campaign.
• Propose incentive schemes to boost livestream sales performance.

3. Livestream Commercial Planning & Platform Coordination

• Develop deal lists for each livestream session, including product pricing, voucher strategy, bundle mechanics, and commission structure to ensure win-win outcomes for both brand and KOL.
• Work closely with the e-commerce team to align livestream pricing strategy, promotional mechanics, and inventory readiness before each campaign.
• Demonstrate strong understanding of TikTok Shop and Shopee livestream operational fl ow, including pre-live preparation, traffi c stimulation, conversion triggers, and promotional mechanics during livestream sessions.
• Leverage relationships with e-commerce platforms (TikTok, Shopee, etc.) to explore campaign opportunities, platform support, and potential traffi c amplifi cation.
• Coordinate with internal teams to handle post-livestream performance review, order surge situations, and operational follow-up to ensure smooth campaign execution.

4. Campaign & Execution Management

• Manage contracts, deliverables, scripts alignment, timelines, and budget control.
• Coordinate closely with Marketing, Content, and Sales teams to ensure smooth campaign execution.
•  Supervise livestream content direction to ensure brand positioning and product focus are aligned.
• Handle issue resolution during livestream campaigns and post-campaign evaluation.

5. Data & Optimization

• Analyze livestream performance metrics (GMV, CTR, CVR, traffi c source, retention).
• Identify performance patterns and optimize KOL selection and content direction.
• Prepare weekly/monthly performance reports and actionable insights for management.