Senior Marketing Manager

Địa điểm

Ngày cập nhật
11/03/2026
Ngành nghề
Bán lẻ / Bán sỉ, Tiếp thị / Marketing, Dệt may / Da giày / Thời trang
Hình thức
Nhân viên chính thức
Cấp bậc
Quản lý

Lương
Thỏa thuận
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
12/04/2026

Phúc lợi

Chế độ bảo hiểm
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Laptop
Phụ cấp
Công tác phí
Nghỉ phép năm
CLB thể thao

Mô tả Công việc

This is a full-time, on-site position for a Marketing Manager - Sports, based in Ho Chi Minh City, Vietnam. Lead brand marketing strategy and execution for our Multi Sports brands , ensuring strong brand equity, effective campaigns, and consistent customer experience, while collaborating closely with internal corporate functions.

1. Brand Strategy and Execution

Develop and implement brand-building and seasonal promotion strategies for the Supersports brand.
Ensure brand equity, identity, and visual consistency across all retail and communication channels.
Plan and execute base brand-building and seasonal campaigns with clear, measurable KPIs.

2. Brand Partnerships

Lead Supersports brand partnerships with local partners, financial service providers, and suppliers.

3. Budget Management

Manage allocated Supersports marketing budget and propose investment priorities in line with brand objectives.
Monitor spending efficiency and campaign ROI.

4. Market Research and Performance Analysis

Conduct market research and brand performance analysis to support decision-making.
Review campaign effectiveness and recommend optimization actions.

5. Media Planning & Coordination

Coordinate Supersports media planning across offline and online channels.
Work closely with Digital Marketing and E-commerce teams to support traffic and conversion objectives.
Track and report core media performance metrics as assigned.

6. Team Leadership and Capability Development

Manage and develop the Supersports marketing team
Support capability development and performance management within the team.
Coordinate with agencies and external partners to deliver brand initiatives.

7. Corporate Marketing Collaboration

Act as the Supersports brand representative working closely with Corporate Marketing functions (PR, Communications, Digital, Design, E-commerce).
Collaborate internally on corporate-led campaigns, brand guidelines, and cross-brand initiatives where Supersports is involved.
Ensure Supersports brand alignment with overall company marketing direction and standards.

Yêu Cầu Công Việc

Bachelor’s degree in Marketing, Business, Communications, or related fields.
8–10+ years of marketing experience with 5 years at manager level.
Advanced in English
Proven track record in multi-brand or large-scale Fashion/ Sports Retail environments.
Strong experience in strategic brand management, integrated marketing, execution capability with effective planning and coordination skills.

Thông tin khác

Bằng cấp: Đại học

Central Brand & Specialty Việt Nam

Địa điểm Central Retail-163 Phan Đăng Lưu, Q. Phú Nhuận

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Công ty đa quốc gia
Website: https://www.facebook.com/CRCVietnamCareer/?locale=vi_VN

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Giới thiệu về công ty

About us

Central Brand and Specialty Group (CBS), a proud member of Central Retail in Vietnam. is a leading force in multi-category retail, offering a curated selection across Fashion, Beauty, Sports & Sports Lifestyle, Technology, Office Supplies & Stationery, and Premium Food & Beverage. Through its extensive network of branded and specialty stores, CBS delivers high-quality products and exceptional experiences that elevate everyday lifestyles.

Ambition

With expertise in brand management, CBS oversees a diverse portfolio of over 40 leading brands - Supersports, Under Armour, Columbia, Speedo, HOKA, Crocs, Dyson reinforcing its commitment to excellence and innovation across every touchpoint.